57
cellophane wrap
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Good556.49avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good£580K£580K/yr · 852K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.38avg listing price — sweet spot $15–$100
Growth
Bad-25.8%90-day search growth — must beat 0% to launch
Price range
Bad£3.42–£10.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand