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cat birthday card
Skip itPrices mostly outside the sweet spot ($1.70–$7.83) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible87.86avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£58K£58K/yr · 179K searches
Avg price
Bad£3.44avg listing price — sweet spot $15–$100
Price range
Bad£1.70–£7.83cheapest to priciest tracked listing — scored on the share inside $15–$100