38
campus notebook
Skip itSoft demand (-30.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,786.14avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.94–£21.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.81avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£52K£52K/yr · 130K searches
Growth
Bad-30.7%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand