59
calendar 2025-2026
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Review moat
Good539.56avg incumbent reviews — the moat a new listing must climb
Growth
Good+55.3%90-day search growth — must beat 0% to launch
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£85K£85K/yr · 230K searches
Avg price
Bad£6.55avg listing price — sweet spot $15–$100
Price range
Bad£3.56–£11.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand