52
calendar 2024
Worth a lookShows low returns (0.5%), but a small market ($12K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Review moat
Good647.58avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Price range
Good£2.81–£28.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Avg price
Bad£7.89avg listing price — sweet spot $15–$100
Market size
Bad£12K£12K/yr · 33K searches