55
calendar 2023/24
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($2.91–$893.23) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible£41.12avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Review moat
Good764.98avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£105K£105K/yr · 116K searches
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Price range
Bad£2.91–£893.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand