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business cards
Skip itPrices mostly outside the sweet spot ($2.88–$13.94) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Good751.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.11avg listing price — sweet spot $15–$100
Market size
Bad£69K£69K/yr · 269K searches
Price range
Bad£2.88–£13.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier