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burgundy wrapping paper
Skip itPrices mostly outside the sweet spot ($4.18–$12.34) — this niche doesn't clear our bar today.
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,449.33avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.91avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£63K£63K/yr · 82K searches
Growth
Bad-43.0%90-day search growth — must beat 0% to launch
Price range
Bad£4.18–£12.34cheapest to priciest tracked listing — scored on the share inside $15–$100