32
budget planner
Skip itPrices mostly outside the sweet spot ($5.36–$12.11) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,666.56avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.76avg listing price — sweet spot $15–$100
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
Market size
Bad£30K£30K/yr · 184K searches
Price range
Bad£5.36–£12.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier