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Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($1.93–$3.94) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great264.23avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Market size
Bad£66K£66K/yr · 195K searches
Avg price
Bad£3.17avg listing price — sweet spot $15–$100
Price range
Bad£1.93–£3.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand