50
bookmark
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($2.12–$7.78) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good1,027.65avg incumbent reviews — the moat a new listing must climb
Market size
Good£338K£338K/yr · 2.2M searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Avg price
Bad£4.39avg listing price — sweet spot $15–$100
Price range
Bad£2.12–£7.78cheapest to priciest tracked listing — scored on the share inside $15–$100