49
blue pens
Skip itPrices mostly outside the sweet spot ($1.47–$17.49) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£177K£177K/yr · 253K searches
Review moat
Okay3,271.49avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Avg price
Bad£6.00avg listing price — sweet spot $15–$100
Price range
Bad£1.47–£17.49cheapest to priciest tracked listing — scored on the share inside $15–$100