47
blue paper
Skip itPrices mostly outside the sweet spot ($3.40–$16.19) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,252.73avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.87avg listing price — sweet spot $15–$100
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Market size
Bad£38K£38K/yr · 34K searches
Price range
Bad£3.40–£16.19cheapest to priciest tracked listing — scored on the share inside $15–$100