50
blank greeting cards
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.46–$12.44) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Review moat
Good663.69avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Avg price
Bad£6.18avg listing price — sweet spot $15–$100
Market size
Bad£35K£35K/yr · 118K searches
Price range
Bad£2.46–£12.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand