45
black marker pen
Skip itPrices mostly outside the sweet spot ($1.57–$13.25) — this niche doesn't clear our bar today.
Conversion
Incredible21.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£285K£285K/yr · 278K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,257.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Avg price
Bad£4.77avg listing price — sweet spot $15–$100
Price range
Bad£1.57–£13.25cheapest to priciest tracked listing — scored on the share inside $15–$100