35
black gel pens
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,697.94avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£116K£116K/yr · 216K searches
Avg price
Bad£7.43avg listing price — sweet spot $15–$100
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Price range
Bad£3.46–£15.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand