52
black folder
Worth a lookShows low returns (0.4%), but a small market ($32K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Review moat
Good770.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.05–£22.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.40avg listing price — sweet spot $15–$100
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Market size
Bad£32K£32K/yr · 42K searches
Signals No Dominant Brand