50
birthday card girl
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($1.25–$12.18) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Review moat
Good575.23avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Okay£132K£132K/yr · 320K searches
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.34avg listing price — sweet spot $15–$100
Price range
Bad£1.25–£12.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand