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bird calendar 2026
Skip itSoft demand (-78.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great152.67avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.49avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£15K£15K/yr · 20K searches
Growth
Bad-78.3%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.70–£8.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier