57
binder
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Market size
Good£676K£676K/yr · 1.4M searches
Review moat
Good937.92avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.64avg listing price — sweet spot $15–$100
Price range
Bad£1.99–£19.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.3%90-day search growth — must beat 0% to launch