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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 19Conversion 51Competition 50Returns 76Price range 86Avg price 95Brand share 6Review moat 61Quality gap 72

Avg price

Incredible£27.99

avg listing price — sweet spot $15–$100

Price range

Great£9.80–£58.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,074.72

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£132K

£132K/yr · 116K searches

Growth

Bad-13.0%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand