41
back to school
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Incredible+167.9%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Okay3,503.41avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£2.05–£18.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.09avg listing price — sweet spot $15–$100
Market size
Bad£48K£48K/yr · 353K searches
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