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appointment diary 2026
Skip itSoft demand (-59.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great261.82avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.54avg listing price — sweet spot $15–$100
Market size
Bad£33K£33K/yr · 58K searches
Growth
Bad-59.3%90-day search growth — must beat 0% to launch
Price range
Bad£3.33–£14.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier