50
appointment book
Worth a lookShows low returns (0.7%), but soft demand (-25.3% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great269.68avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.59avg listing price — sweet spot $15–$100
Market size
Bad£97K£97K/yr · 204K searches
Price range
Bad£3.33–£16.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-25.3%90-day search growth — must beat 0% to launch