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allergen labels
Skip itPrices mostly outside the sweet spot ($3.20–$12.18) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Great148.6avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.70avg listing price — sweet spot $15–$100
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Market size
Bad£63K£63K/yr · 81K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad£3.20–£12.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier