45
address book
Skip itPrices mostly outside the sweet spot ($3.07–$11.62) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good794.29avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£164K£164K/yr · 530K searches
Avg price
Bad£7.14avg listing price — sweet spot $15–$100
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Price range
Bad£3.07–£11.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand