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accounts book
Skip itPrices mostly outside the sweet spot ($2.36–$15.36) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Good919.03avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£110K£110K/yr · 373K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.57avg listing price — sweet spot $15–$100
Growth
Bad-31.1%90-day search growth — must beat 0% to launch
Price range
Bad£2.36–£15.36cheapest to priciest tracked listing — scored on the share inside $15–$100