58
academic diary 2023-2024
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Growth
Great+87.9%90-day search growth — must beat 0% to launch
Review moat
Good644.16avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.16avg listing price — sweet spot $15–$100
Price range
Bad£3.29–£17.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£39K£39K/yr · 190K searches
Signals No Dominant Brand