55
academic diary 2022-2023
Worth a lookShows demand growing +289.1% this quarter, but prices mostly outside the sweet spot ($3.53–$14.24) keeps it on the watch list.
Growth
Incredible+289.1%90-day search growth — must beat 0% to launch
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good590.07avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.93avg listing price — sweet spot $15–$100
Market size
Bad£27K£27K/yr · 165K searches
Price range
Bad£3.53–£14.24cheapest to priciest tracked listing — scored on the share inside $15–$100