51
abacus
Worth a lookShows low returns (1.2%), but a small market ($48K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,115.1avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.56–£31.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.29avg listing price — sweet spot $15–$100
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Market size
Bad£48K£48K/yr · 99K searches