39
a6 diary 2025
Skip itPrices mostly outside the sweet spot ($3.49–$10.59) — this niche doesn't clear our bar today.
Review moat
Great194.15avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.10avg listing price — sweet spot $15–$100
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Market size
Bad£5K£5K/yr · 28K searches
Price range
Bad£3.49–£10.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier