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a5 paper
Skip itPrices mostly outside the sweet spot ($3.25–$14.20) — this niche doesn't clear our bar today.
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good618.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£136K£136K/yr · 96K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.30avg listing price — sweet spot $15–$100
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Price range
Bad£3.25–£14.20cheapest to priciest tracked listing — scored on the share inside $15–$100