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52

a5 leaflet holder

Worth a look

Shows searches that convert (12.5% search→purchase), but a small market ($63K/yr) keeps it on the watch list.

Market size 16Growth 24Conversion 95Competition 52Returns 90Price range 47Avg price 53Brand share 56Review moat 89Quality gap 47

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Returns

Great1.2%

return rate — above 5% kills the launch gate

Review moat

Great216.26

avg incumbent reviews — the moat a new listing must climb

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Avg price

Good£12.30

avg listing price — sweet spot $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£5.07–£23.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-1.2%

90-day search growth — must beat 0% to launch

Market size

Bad£63K

£63K/yr · 41K searches