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a5 filofax diary 2026 refill
Skip itSoft demand (-64.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great262.33avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.61avg listing price — sweet spot $15–$100
Price range
Bad£3.44–£18.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£34K£34K/yr · 51K searches
Growth
Bad-64.8%90-day search growth — must beat 0% to launch