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a5 envelopes
Skip itA concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Market size
Good£538K£538K/yr · 396K searches
Review moat
Okay2,026.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£3.23–£19.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.81avg listing price — sweet spot $15–$100
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad81%top-5 click share — a locked-up shelf