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a4 paper 100gsm
Worth a lookShows low returns (0.1%), but soft demand (-12.5% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Price range
Good£5.05–£30.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.61avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,135.71avg incumbent reviews — the moat a new listing must climb
Market size
Okay£134K£134K/yr · 81K searches
Growth
Bad-12.5%90-day search growth — must beat 0% to launch