43
a3 photo paper
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£18.21avg listing price — sweet spot $15–$100
Price range
Great£7.45–£38.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,238.07avg incumbent reviews — the moat a new listing must climb
Market size
Okay£100K£100K/yr · 33K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand