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90th birthday card
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.31–$10.98) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Competition
Great32%top-5 click share — an open shelf
Review moat
Great393.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£74K£74K/yr · 178K searches
Avg price
Bad£4.10avg listing price — sweet spot $15–$100
Price range
Bad£2.31–£10.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand