30
67 wrapping paper
Skip itPrices mostly outside the sweet spot ($5.81–$12.06) — this niche doesn't clear our bar today.
Review moat
Incredible12.5avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Avg price
Bad£8.18avg listing price — sweet spot $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad£4K£4K/yr · 35K searches
Price range
Bad£5.81–£12.06cheapest to priciest tracked listing — scored on the share inside $15–$100