35
5 year diary
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Good£13.12avg listing price — sweet spot $15–$100
Price range
Good£7.53–£24.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,985.25avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Market size
Bad£19K£19K/yr · 56K searches