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3rd birthday card
Skip itPrices mostly outside the sweet spot ($1.90–$3.93) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Review moat
Great117.89avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£56K£56K/yr · 129K searches
Avg price
Bad£2.90avg listing price — sweet spot $15–$100
Price range
Bad£1.90–£3.93cheapest to priciest tracked listing — scored on the share inside $15–$100