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2nd birthday card
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.00–$6.19) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Review moat
Incredible82.72avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£61K£61K/yr · 130K searches
Avg price
Bad£3.13avg listing price — sweet spot $15–$100
Price range
Bad£2.00–£6.19cheapest to priciest tracked listing — scored on the share inside $15–$100