44
2b pencil
Skip itPrices mostly outside the sweet spot ($1.44–$8.90) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad6,322.4avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.24avg listing price — sweet spot $15–$100
Market size
Bad£33K£33K/yr · 60K searches
Price range
Bad£1.44–£8.90cheapest to priciest tracked listing — scored on the share inside $15–$100