64
2027 calendar
Worth a lookShows demand growing +595.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+595.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good677.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£79K£79K/yr · 171K searches
Avg price
Bad£6.09avg listing price — sweet spot $15–$100
Price range
Bad£2.81–£11.63cheapest to priciest tracked listing — scored on the share inside $15–$100