50
2026 diary
Worth a lookShows low returns (0.5%), but soft demand (-49.1% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Great£1.8M£1.8M/yr · 5.5M searches
Review moat
Good576.36avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.07avg listing price — sweet spot $15–$100
Growth
Bad-49.1%90-day search growth — must beat 0% to launch
Price range
Bad£3.23–£11.52cheapest to priciest tracked listing — scored on the share inside $15–$100