56
2026 calendar
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Great£2.0M£2.0M/yr · 5.4M searches
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good618.81avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.46avg listing price — sweet spot $15–$100
Growth
Bad-59.7%90-day search growth — must beat 0% to launch
Price range
Bad£2.73–£11.63cheapest to priciest tracked listing — scored on the share inside $15–$100