49
2025 diary
Skip itPrices mostly outside the sweet spot ($3.28–$11.52) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good618.8avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Okay£218K£218K/yr · 1.1M searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Avg price
Bad£6.40avg listing price — sweet spot $15–$100
Price range
Bad£3.28–£11.52cheapest to priciest tracked listing — scored on the share inside $15–$100