57
2024 planner
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Great+102.0%90-day search growth — must beat 0% to launch
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Review moat
Good555.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.07–£20.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.44avg listing price — sweet spot $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£12K£12K/yr · 187K searches