30
2024 diary a4 page a day
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Review moat
Good515.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.76avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Market size
Bad£6K£6K/yr · 12K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.35–£7.09cheapest to priciest tracked listing — scored on the share inside $15–$100