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2023 diary
Skip itPrices mostly outside the sweet spot ($3.28–$11.52) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Good663.36avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£161K£161K/yr · 834K searches
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Avg price
Bad£6.34avg listing price — sweet spot $15–$100
Price range
Bad£3.28–£11.52cheapest to priciest tracked listing — scored on the share inside $15–$100